Episode 1430

Business Owner or Business Operator – Robert Poole pt 2

Published on: 9th January, 2024

Business Owner

or

Business Operator

Robert Poole pt 2

How many of you are running a business? Now, don’t get hung up on that term, “running a business.” If you are working for a company, you are “running a business.” You are trying to do your job, obtain recognition, pay raises and job security. You’re in the business of promoting yourself. Amen.

If you are in full time ministry – I guarantee you are operating a business.

If you are self-employed – you are running a business. If you are in the corporate world, you are running a business.

Basically, unless you are already in Heaven and have left this earth, you are in the process of “running a business.” Amen! Don’t shout me down when I’m preaching good!

Our guest today is Robert Poole, a West Point graduate, and because of that, of course, he is a former Army officer. He has worked in Commercial and Residential real estate; in corporate recruiting, and investment sales – all prior to co-founding “Total Business Results,” a B2B cold calling, appointment setting and lead generation marketing company.

As an experienced business to business marketer, Robert Poole and his marketing business was thriving. They specialized in cold call marketing for businesses for more than 22 years. Then, unexpectedly, he lost his business partner and found himself now running the company, by himself, with the workload that usually kept two people busy.

We can understand how that king of stress would rapidly build up to a dangerous level, with not enough time in the day – every day - and how that would drastically affect his personal life as well.

But, he found himself drawing closer to God and, as usually is the case, God opened a way to untie himself from the day to day operations of the business and become an “owner” of the business instead of an “operator” of the business.

He now helps other entrepreneurs make that transition from “operator” to “owner” and gain that free time – and if you’re honest with yourself, is probably the reason you entered the business world anyway! Amen! Praise God!

I know I can use this information we are going to learn today. Amen! Come on! I know I’m not alone out there.. Praise God!

This is part two - and the conclusion - of a great two part interview that I KNOW will bless you!

How does social media promotions tie into business to business marketing in this day and time we live in?

Your email marketing services are tied together with your outbound calling program. How do you use these methods to actually get in front of a decision maker that may not respond to traditional promotions, such as social media, etc.?

Online meetings are used a lot today. Take this interview for example. You’re in Arizona and I’m in Maryland. It is just cost effective not to have to travel across the country to accomplish what we can do in online. Amen!

The question I have for you is, how can you use this method on online meetings to create that “personal connection” that you discuss in your videos?

Let’s discuss the terms, “owner” and “operator.” Can you share the differences with us so we can grasp what you are helping people with?

How do you know if you are an owner or an operator? What is the “BIG TEST?”

If I have employees, does that make an “owner?”

How long does it usually take for a person to make the transition from “operator” to “owner?”

I want to get back to the “employees” topic for a minute…

If is someone is a “solopreneur” – like a speaker or author – or a podcaster – and they have no employees – how can they become an “owner” rather than be absorbed into the day to day activities that indicate they are an “operator?”

You offer coaching in this area to help people make that transition, correct?

I believe you are offering our listeners a 30 minute discovery call to see if you might be able to help them make this sort of transition, correct?

Robert, this has been so interesting. I could talk to you for hours… amen! But, we are about out of time for today. If someone wanted to get in touch with you, to ask a question or obtain more information – or maybe do an interview such as this – how can they do that? How can someone get in touch with you?

I’ll put links to all of this in the show notes below, including the link to book a call. Amen!

Folks, Robert Poole has successfully made that transition we have been talking about. It is one that is, not only desired, but needful for business owners listening to us right now. From pastors and ministers to solopreneurs; from authors and auto mechanics to C-level executives – and from plumbers to podcasters, too. Praise God!

Drop down into the show notes and get in touch with Robert Poole and his team right now. I’ll put his office number in the show notes as well in case you did not have time to write it down. Amen!

Robert, thank you for coming on the program today and blessing our listeners with the idea and some insight on how to “become and owner and not just an operator” in their own life and personal business. I do appreciate your time.

Folks, that is all the time we have for today. For Robert Poole and myself, this is Pastor Bob reminding you to BE BLESSED IN ALL THAT YOU DO!