Episode 1619
Unlocking the $5 Trillion Market: Meet the Liberty Spenders
The episode delves into the concept of "Liberty Spenders," a substantial demographic representing a $5 trillion market composed of conservative and Christian consumers whose purchasing decisions are heavily influenced by alignment with their values. Pastor Bob Thibodeau engages with Kurt and Kristin Lloyd Hart, co-founders of the Prosper Group, who share insights on how businesses can effectively tap into this market. They emphasize the importance of authenticity and understanding consumer motivations, highlighting that nearly 76.5 million individuals are eager to support brands that reflect their beliefs. The conversation further explores strategies for businesses to communicate their values without hesitation, thereby fostering loyalty among their customer base. Through their recent book and podcast, the Lloyd Harts provide valuable resources for entrepreneurs looking to navigate this emerging marketplace successfully.
Takeaways:
- Kurt Luidhardt noted that there exists a substantial $5 trillion market driven by values and faith, which businesses are beginning to recognize and leverage effectively.
- Kristin Luidardt emphasized the importance of authenticity in marketing, as consumers are seeking brands that genuinely align with their values and convictions.
- They discussed the phenomenon of 'Liberty Spenders'—a demographic of 76.5 million conservative and Christian consumers who prefer brands that reflect their beliefs.
- Kurt pointed out that businesses must avoid being timid in expressing their values, as consumers desire transparency and sincerity from the brands they support.
- Kristin highlighted the necessity for businesses to identify their unique positioning within this market to effectively engage with Liberty Spenders, ensuring their messaging resonates with potential customers.
- They proposed that understanding and leveraging the motivations of Liberty Spenders can lead to significant business growth and customer loyalty.
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Transcript
Welcome to the Kingdom Crossroads podcast with Pastor Bob Thibodeau.
Speaker A:Pastor Bob conducts personal interviews with Christian influencers from around the globe, helping Christian authors, recording artists, CEOs, entrepreneurs, non profit leaders, and yes, pastors and ministry leaders to get the word out about what they are doing to impact the world with the gospel.
Speaker A:Our podcast has been rated in the top 1/2% of all podcasts in the world by ListenNotes.com so you know your message will be heard.
Speaker A:Now here is your host with today's interview, Pastor Bob Thibodeau.
Speaker B:Hello everyone everywhere.
Speaker B:Pastor Bob Thibodeau here.
Speaker B:Welcome to the Kingdom Crossroads podcast today.
Speaker B:We're so blessed you're joining us here.
Speaker B:What if I told you that There is a 5 trillion dollar market out there, One driven by values, faith, conviction that businesses are just beginning now to tap into.
Speaker B:What if aligning your marketing strategies with this powerful demographic could transform your business?
Speaker B:I'm so blessed that you're joining us today as we explore an emerging powerhouse in the marketplace that many businesses are just starting now to recognize.
Speaker B:They're called Liberty Spenders.
Speaker B:These are conservative and Christian consumers who are not only value driven, but represent a staggering $5 trillion market.
Speaker B:Imagine the potential impact for businesses that could align their strategies with this influential group.
Speaker B:And who better to guide us through this fascinating topic than our guest today, Kurt and Kristin Lloyd Hart.
Speaker B:They are visionary co founders of the Prosper Group, premier digital marketing agency that's been instrumental in shaping the political landscape for nearly 20 years now.
Speaker B: Since: Speaker B:Their firm's cutting edge strategies have raised over $500 million for Republican candidates through an astounding 13 million individual transactions.
Speaker B:Praise God.
Speaker B:But beyond politics, Kurt and Kristin have set their sights on helping businesses.
Speaker B:That's right, businesses.
Speaker B:To reach what they call their Liberty spenders.
Speaker B:Whether you're an entrepreneur, a business leader, or simply someone looking to better understand the intersection of marketing and values, folks, today's conversation is for you.
Speaker B:They recently published a book titled, you guessed it, Liberty Spenders.
Speaker B:And they also host the podcast that goes by.
Speaker B:Yep, Liberty Spenders Podcast.
Speaker B:Praise God.
Speaker B:So you may be asking, you know, what's.
Speaker B:What do you mean, Liberty Spenders?
Speaker B:Well, to find that out, help me.
Speaker B:Welcome to the program, Kurt and Kristin Gleidhart.
Speaker B:Folks, it is a blessing to talk with you both.
Speaker B:I've been looking so forward to today's interview.
Speaker B:So welcome to the program.
Speaker C:Well, we're happy to Be here, Bob.
Speaker C:And with that introduction, that's the best we've had.
Speaker C:You're killing it.
Speaker B:I appreciate it.
Speaker B:So other than that brief information I just shared, can you tell us in your own words, who is Liberty Spenders and who is Kurt and Kristen Leonard?
Speaker C:Well, let's start with your first question.
Speaker C:We already know from national surveys that 62% of American consumers at one point or another have either bought from or left a brand because of something they discovered about their values.
Speaker C:So no matter where you stand, politically or on faith, we already know that the majority of American consumers are now looking at something more than just, do you have a good product or service and is it the right price?
Speaker C:They're looking at, does your business match their values?
Speaker C:And Liberty Spenders are a subset of that audience.
Speaker C:We did a deep dive survey on the entire nation and rated every consumer in the country based on some data we've gathered through the years from all of our political work and found 76.5 million consumers who are either Christian or conservative or both, who are significantly more likely to buy a product or service if they know the company matches those Christian and or conservative values.
Speaker C:And when we talk about a $5 trillion audience, we're talking about that 76 and a half million people spends $5 trillion a year.
Speaker C:Yeah.
Speaker D:With a T.
Speaker D:Yeah.
Speaker B:Yes.
Speaker C:And it's a great opportunity for business owners of faith, also business owners who are.
Speaker C:Are conservative, to.
Speaker C:To be a little forward about their values in their marketing and in the way they talk to their consumer because their consumers are already looking.
Speaker C:You might as well do their work for them and use that as a great way not just to connect with people, but also to grow your market share, differentiate from your competition.
Speaker C:So that's the first one, Kristen and I.
Speaker C:I mean, I don't know, Kristin.
Speaker C:I'm too long winded.
Speaker C:You want to tell how we got.
Speaker D:Oh, no.
Speaker D:We have this thing.
Speaker D:We have this thing, Bob, where we make sure, you know, typically, Kurt tells the story about us, but lately he's been getting really long winded, you know, so.
Speaker D:But ye.
Speaker D:Kurt and I are married.
Speaker B:He's not being long winded.
Speaker B:He.
Speaker B:He's just being thorough.
Speaker C:Just thorough.
Speaker D:Well, usually that's me.
Speaker D:And I just say, I'm just so passionate.
Speaker D:What do you want me to do?
Speaker D:I'm passionate about this.
Speaker D:So we're married.
Speaker D: We've been in business since: Speaker D:Bought the political bug in college.
Speaker D:We went to Indiana Wesleyan University.
Speaker D:An amazing, amazing University, Christian University.
Speaker D:And we just really felt like we wanted to change the world, you know, and we thought this was one way to do it and got active really early on, started our business in our 20s.
Speaker D:We knew absolutely nothing.
Speaker D:And God has just really blessed us, giving us these opportunities to work on some of the biggest races in the country.
Speaker D:You mentioned some of that about our fundraising, but even now when I recite it, it just feels uncomfortable to talk about.
Speaker D:But we've been so blessed.
Speaker D:We've helped over 100 members of Congress get elected, 15 governors, 15 US senators, and then one president.
Speaker D:We worked for Trump and excited to see him.
Speaker D:You know, I don't know when this will air, but as of the recording, we just had his inauguration.
Speaker D:And so we've been doing this, this work in politics for a long time and have just really felt called to switch and again, have greater impact and recognize the power that each of us have as leaders in our community, as people who hire other people, who set the tone for their businesses.
Speaker D:And that includes obviously, entrepreneurs.
Speaker D:And so we really want to take what we've learned in that sector and move it to help businesses, visionary, mission focused entrepreneurs, be successful and build lasting businesses that are profitable and that have loyal, raving fans.
Speaker B:Amen.
Speaker B:Amen.
Speaker B:Well, what core values drive liberty spenders purchasing decisions, I guess you could say.
Speaker B:And how do those values shape their loyalty to these brands?
Speaker C:Yeah, so of the 76 and a half million we, we were looking for Christian consumers and conservative consumers.
Speaker C:Of that 76 and a half million, 45 million will tell you they're both.
Speaker C:They'd like to know that their brands are, are Christian and conservative.
Speaker C:The remaining 30 million are split almost 50, 50 where they care about a brand's Christian values, but they're not really concerned about their conservative values or vice versa.
Speaker C:And there are a lot of different ways this comes out in purchasing decisions.
Speaker C:And we can see this with, by looking at some examples of some brands that have taken advantage of this trend.
Speaker C:You know, the biggest being companies like Hobby Lobby.
Speaker C: billion in sales in: Speaker C:They do things that really make their values clear to particularly Christian consumers.
Speaker C:They're very forward in their marketing about it.
Speaker C:They talk about faith.
Speaker C:They run a big newspaper ad every Easter talking about Jesus.
Speaker C:So you can't miss it.
Speaker C:Right.
Speaker C:And that's how they talk about their values.
Speaker C:And they're also closed on Sundays, which says something about the Sabbath and their value for their employees.
Speaker C:But we also see it more subtly in a brand like, say Black Rifle Coffee company, which has always talked about themselves as being pro veteran, pro military, pro America.
Speaker C:That's kind of been their, their underlying marketing message.
Speaker C:Arguably that's not super partisan in theory.
Speaker C:I mean, it doesn't matter if you're.
Speaker C:Where you come from in the political spectre, you support veterans.
Speaker C:At least in theory you do, and you support the military.
Speaker C:But it also sends a much stronger signal to a typical conservative in the market who tend to be more passionate about military and veterans.
Speaker C:And there's a lot of guns in their marketing.
Speaker C:So if you're not a pro Second amendment person, they may make you uncomfortable.
Speaker C:And so there's that.
Speaker D:And he's not kidding.
Speaker D:You've got some ads where they're shoot blowing stuff up.
Speaker D:I mean, it's very clear.
Speaker B:I'm very familiar with that matter.
Speaker B:I interviewed one of the founders.
Speaker B:Oh, it was probably two, three years ago.
Speaker D:Oh, that's fantastic.
Speaker C:Yeah, so that's, you know, particularly conservative liberty spenders, like businesses who support veterans.
Speaker C:They're very passionate about that issue.
Speaker C:And then there's other companies like Patriot Mobile down in Texas that offer wireless service.
Speaker C:They.
Speaker C:They demonstrate their values by promising they'll donate a percentage of their profits to conservative candidates for office.
Speaker C:And so they, they've been helping elect school board members all over the country, and they're very upfront about it.
Speaker C:They sponsor Christian and conservative events and other organizations.
Speaker C:And then there's, I think, sort of, let's call it, I don't know if I want to call it the negative side, but there's what do you support, but what do you not support?
Speaker C:Right.
Speaker C:And a lot of consumers are saying we're tired of, you know, giving our money to companies who support Planned Parenthood or who are engaged in di policies that many of us see as discriminatory and some, or just, you know, generally what we would call woke attitudes.
Speaker C:And so you're.
Speaker C:These, these liberty spenders want to know, as a business, you support what they support, but also you're not working against them with their money.
Speaker C:And a great example of that is EveryLife Diapers.
Speaker C:And we're a consumer of EveryLife Diapers because we have two kids, one of which is still in diapers, hopefully not for long.
Speaker C:But to find out that the two major diaper brands were donating money to Planned Parenthood, you know, chased us away from those folks to go to EveryLife Diapers, which donates a percentage to crisis pregnancy centers and also, by the way, makes a really good diaper.
Speaker C:And so that's another reason Some people leave is they don't want to.
Speaker C:They want their money as a consumer being going to support abortion in this case.
Speaker D:Yeah.
Speaker D:And I think what's interesting about this, you know, Kurt's highlighting, he's making a very good point about large businesses.
Speaker D:But I know for me, when we investigated this concept, we really wanted to make it something that was tangible for small businesses, middle businesses again, because our goal is to get this strategy out to as many people as possible.
Speaker D:It's why we're so thrilled to be talking with you today.
Speaker D:And so I think, you know, we have, we've.
Speaker D:You mentioned our podcast.
Speaker D:We interview a lot of businesses who are using this strategy.
Speaker D:And there was an amazing company founder that we talked to, I have a bean coffee.
Speaker D:And his approach is he hires people that have been in prison.
Speaker D:And so when he talks to his consumers, they have a top 1% in the world coffee of where they get their beans and how they.
Speaker D:They roast everything.
Speaker D:And so it's absolutely excellent coffee.
Speaker D:But that extra mission behind the business of they're involved in redemption and giving these people a second chance who often can't find jobs.
Speaker D:It's things like that.
Speaker D:It doesn't have to be partisan or controversial.
Speaker D:It's just figuring out what's authentic to you and just putting that out there for your consumers to know about and to help them attract and really be loyal to your brand and feel like they're a part of something bigger than just the transaction of your product or service.
Speaker B:Amen.
Speaker B:Amen.
Speaker B:As you're helping businesses do this, what are some of the biggest mistakes that you see businesses making when they're trying to enter this marketplace and reach this audience?
Speaker B:And what can they do to avoid those mistakes?
Speaker C:Well, I think the biggest one, this may be an off the wall answer a little bit, but the biggest mistake people make is they're shy about it.
Speaker C:We all grew up, I was told by my parents, you probably were by yours.
Speaker C:It's not polite to talk about religion and politics even at the dinner table, let alone to mention it as part of your company's mission statement or your marketing campaign.
Speaker C:So for some people, it's just difficult to overcome the idea that I might want to talk about values and convictions at all.
Speaker C:And so if they do it, they kind of try to tiptoe into it.
Speaker C:And there's not a good way to tiptoe into it.
Speaker C:And the reason is these consumers want authenticity.
Speaker C:They want to know that you're not.
Speaker C:This isn't a marketing scheme.
Speaker C:This is who you are.
Speaker C:And that you're aligned and that they can trust that you'll follow through with what you promise.
Speaker C:And so the first mistake I think is people get a little timid about it.
Speaker C:Second is it's gotta be authentic to who you are and who your business is.
Speaker C:Absolutely everybody does this a little different.
Speaker C:You know, we talked about Hobby Lobby, which is big in this space and they put Jesus in their ads, right?
Speaker C:Take Chick Fil A, another business which is really known and very popular with this liberty spender audience.
Speaker C:They don't mention their faith in their advertising.
Speaker C:Their advertising is two cows saying you should eat more chicken.
Speaker C:Right.
Speaker C:Which is a great ad.
Speaker C:But you pick up on it also because they give their employees a day off on the Sabbath and also because the Cathy family has been very outspoken about their faith.
Speaker C:And so there's, there's, there's, there's got to be an authenticity to it, right?
Speaker C:There's what is right for what God has called you as a business.
Speaker C:For example, how do you want to impact the world?
Speaker C:Like Black Rifle Coffee Co.
Speaker C:It's veterans, you know, every life, diapers in seven weeks coffee.
Speaker C:It's about pregnant women in crisis.
Speaker C:Amen.
Speaker C:For, for another company we just talked to yesterday, they're about saving some of these veterans who come home and commit suicide and they work with them.
Speaker C:And so, and I have a bean.
Speaker C:I mean I tell people if you want to ugly cry, go to ihaveabean.com and check out their video about hiring prisoners.
Speaker C:And I watched it, I made the mistake of watching it for the first time in a coffee shop.
Speaker C:And I'm just, my tears are just flowing.
Speaker C:I'm looking what people probably think somebody died.
Speaker C:And, and it's just a powerful story of the impact he's made in these prisoners.
Speaker C:You know, post prison folks lives, people who feel, they leave prison feeling like they're scum and they don't, they're not worth it to fellow humans, human beings, they're not worth anything to God.
Speaker C:And then to come to a place and be given a position of trust and to, to create a top 1%.
Speaker C:He says it's people who think they're in the bottom 1% of society, come and make a top 1% coffee and they sign their name to each package and it's a transformation in that.
Speaker C:And so I think being really authentic to who you are is probably the second one.
Speaker C:Don't try to copy what somebody else did.
Speaker C:So I have a means change in the world.
Speaker C:Don't just copy it.
Speaker C:What's God wants you to do.
Speaker C:Where's your passion?
Speaker C:Maybe there's some experience you've had in your life.
Speaker C:And so that would be the other thing.
Speaker C:Be really authentic about it.
Speaker B:Amen.
Speaker B:Amen.
Speaker B:And your business called the Prosper Group, and how do you help businesses to engage with liberty spenders?
Speaker B:What can they expect if they wanted to come and work with you?
Speaker D:Well, I think first of all, we did write this book to help as many people as possible, people that may never ever speak to us.
Speaker D:So I know you can get a free copy on our website and I know we'll have the link to you.
Speaker D:But so anybody can learn about this and try to take advantage of it on their own.
Speaker D:You don't ever need to speak to us.
Speaker D:But what we do is we've really identified a 5P system that we walk businesses through.
Speaker D:This is all from our political background of breaking it down.
Speaker D:So we walk people through these five Ps of helping them determine what might their position be, their positioning statement, their passion step, how are they going to message this?
Speaker D:We walk them through an opportunity to prove that the messaging works.
Speaker D:We do some video testing to help them really feel confident about that before they move forward.
Speaker D:And then we help them with their product rollout plan.
Speaker D:So it's really can be bespoke.
Speaker D:We're not trying to supplant anybody's marketing firm.
Speaker D:We're here to help come alongside and help you determine the right approach for this.
Speaker D:And then Kurt mentioned this modeling.
Speaker D:We also have access to this amazing data set.
Speaker D:So we can also help you find these consumers in a way that is cost effective and that's right for your business.
Speaker D:So we really like to consult and figure out what do you need, where can we fit and add value.
Speaker C:And we tell people in the Liberty spenders audience of 76 and a half million, there is a consumer for you.
Speaker C:It doesn't matter what you're selling.
Speaker C:Christians and conservatives buy cats, they buy houses, their parents who buy diapers, they're buying cars, they're buying coffee.
Speaker C:Many of them are business owners.
Speaker C:So they're buying services from other businesses like consulting, like marketing.
Speaker C:So in that audience is somebody for you.
Speaker C:And Kristen referenced that at the end and I just wanted to add some highlight to it.
Speaker C:Like that's one of the things we want to help you find that sliver of the 76 and a half million that's your ideal customer.
Speaker C:Most businesses don't need 76 and a half million consumers to be very successful.
Speaker C:A lot of them just need a few hundred of them.
Speaker C:Some, a few thousand.
Speaker C:But there's a consumer in there for you.
Speaker C:And our perfect customer really is a business that comes who spent the last few years frustrated and feeling a little bit like they're on the hamster wheel.
Speaker C:Maybe they have something, a good product, they've been succeeding to some level.
Speaker C:But the challenge we all business owners face is that competition is really, really, really difficult in today's marketplace.
Speaker C:You're not just competing with the, with the company across the street, you're also competing with the company across the country.
Speaker C:And in some cases you're competing with people in India and Pakistan and Mexico and Europe.
Speaker C:And it's easy to replicate in theory, to some extent your value proposition.
Speaker C:You make a great product.
Speaker C:You're selling a ton of it on Amazon and Amazon says, you know what?
Speaker C:I think we'll make a copy of that and compete with our own customers.
Speaker C:Happens every day.
Speaker C:And so the question is, how do you differentiate?
Speaker C:And this is a great ideal customer for us is somebody who knows they need to create that kind of differentiation because the marketplace is so tough and they're looking for a loyal customer who's not transactional.
Speaker C:Because if you're just selling, if you're just selling a widget and you're 10% cheaper, that advantage can go away in an instant.
Speaker C:If you're 10% better, same thing, you can be copied.
Speaker C:But if you're connecting with people on the level of their convictions, they'll remain loyal to you.
Speaker C:Several of these companies we talked about have some of the highest retention rates in their industry.
Speaker C:I have a beam's retention rates are through the roof.
Speaker C:Patriot Mobile, who competes with the deepest pockets in the universe in T Mobile.
Speaker C:Verizon, AT&T has an incredible retention rate that's above the industry average because those people who are their consumers are connected with them not just because they have a good cell phone plan, but because they know that every dollar they're paying every month is going to help protect children and elect school boards who will fight for parents rights.
Speaker C:So yes, that data and tapping into that customer base is a lot of what we're doing too.
Speaker B:Amen.
Speaker B:Amen.
Speaker B:And you mentioned your book, Liberty Spenders.
Speaker B:Tell us a little bit about your book.
Speaker C:Well, you know, that was a fun journey.
Speaker C:We never thought I.
Speaker C:Well, I should.
Speaker C:I need to tell the full truth.
Speaker C:I had thought about writing a book before, but I was intimidated by the idea because I thought, oh, I am.
Speaker C:I do not have the attention span to sit down and write a book.
Speaker C:But we, Chris and I talked about It.
Speaker C:We talked to some other people who had written it and had.
Speaker C:Who had written a book and had some great suggestions for us about how to.
Speaker C:How to pursue an outline and dispelled some of my fears about it.
Speaker C:And we actually had a lot of fun writing it, and we tried to make it so that it's a quick read for a business owner who we all know doesn't have a ton of time.
Speaker C:It's 125 pages.
Speaker C:It's something you could read on an airline flight.
Speaker C:And we try to get real practical.
Speaker C:There's not a lot of fluff in there.
Speaker C:There's a little bit of an introduction where we talk about the concept, but then we want to get right into how to.
Speaker C:And there's a chapter on each of our P's in the book and a lot of information, so you don't leave there thinking, I'm confused.
Speaker C:I don't know what to do.
Speaker C:And like Kristen said, you can pick it up@libertyspenders.com and we'll also provide you a special link.
Speaker C:And for anybody who hits your special link, they'll get a free.
Speaker D:They can download a free kingdom.
Speaker C:Oh, okay.
Speaker C:There we go.
Speaker D:On brand.
Speaker C:Yes.
Speaker B:Amen.
Speaker B:Amen.
Speaker C:Amen.
Speaker C:And we love.
Speaker C:I.
Speaker C:We want people to download it and check it out, because I think there's a ton of value there.
Speaker B:Yeah, Amen.
Speaker B:Amen.
Speaker B:And you also have said the Liberty Spenders podcast, and you've had some really interesting guests.
Speaker B:I mean, share a little bit about your podcast with us, you know what it's about, etc.
Speaker B:And how long have you been podcasting?
Speaker D:Oh, goodness.
Speaker D:We are new, very new.
Speaker D:So we're less than a year in, and I have.
Speaker D:I have come at this.
Speaker D:I won't say kicking and screaming, but it's definitely for a higher purpose because that is not a natural calling for me to do these things.
Speaker D:But we've really enjoyed it.
Speaker D:And so what we do is we talk a lot about these strategies.
Speaker D:We talk a lot about our 5P system.
Speaker D:But the really, the most engaging part for me is that we're interviewing business owners who are doing this right now.
Speaker D:And so I gleam all kinds of encouragement from it.
Speaker D:Insights from it.
Speaker D:Steve Green, again from Hobby Lobby, he was one of our earlier guests, and that was such a treat for me.
Speaker D:Again, his just testimony, and he's sharing really difficult moments in his, you know, his business and his family history where they had to make go on faith and make decisions in their business.
Speaker D:And so.
Speaker D:And again, we find we get great feedback from listeners that are just consumers who are liking it because it's helping them find.
Speaker D:Who are these businesses that I can support?
Speaker D:You know, if you're somebody who's a consumer, maybe you're not a business owner, you're thinking, okay, this is a great concept, but how do I find these people?
Speaker D:And so this is one way to learn who those people are and how to support them and what they're doing.
Speaker B:Amen.
Speaker B:Amen.
Speaker B:You know, this has been so interesting.
Speaker B:I mean, the work you guys are doing, one is definitely needful in this day and time that we live in.
Speaker B:Amen.
Speaker B:Business and politically.
Speaker B:But for business owners who are unsure about where to start and all that, what are the first steps that they should take to align their marketing effort with the value of liberty spenders?
Speaker C:You know, I think the first step they should take really, is just like we talk about in our five P's is I always have them start with the people that they are looking to serve and what do they care about?
Speaker C:Put yourself in the eyes and in the minds of your consumers, the people you want to do business with, and think about what is it that motivates them, that liberty spender audience, and align that with what motivates you.
Speaker C:Right.
Speaker C:So, you know, like with our friends at Black Rifle Coffee company, with coming back from, you know, serving overseas, having, you know, obsessed about coffee, what.
Speaker C:What aligns with a large number of, you know, coffee drinkers?
Speaker C:Well, you know, they also support veterans.
Speaker C:And that's kind of where the.
Speaker C:And there's that deep alignment there.
Speaker C:And because there's 76 and a half million, you know, if they had chosen somebody other than veterans, if they had chosen to, you know, to support mothers or children who were, you know, who were orphaned and needed father figures, whatever that thing is, they would have been able to find a selection of that audience.
Speaker C:So that's the first place to start.
Speaker C:What are you passionate about?
Speaker C:What's God put on your heart?
Speaker C:How does that align with the consumer?
Speaker C:And just talk authentically about it.
Speaker C:And again, from their perspective, like, how can your dollar help save a veteran from suicide or a mom from considering an abortion and support her and her new child for months and if not years to come?
Speaker C:That's where I start with our people.
Speaker C:That's where our system starts.
Speaker C:We do start with that.
Speaker D:And we do.
Speaker D:We have some worksheets and some guides.
Speaker D:Again, we're trying to get as much free resources into people's hands as possible.
Speaker D:So we're happy to take your money if you want to buy it on Amazon, but you can get it for free.
Speaker D:Libertyspenders.com Kingdom.
Speaker D:And you've got all kinds of access.
Speaker D:So for people like, where do I start?
Speaker D:To your point, we're happy to talk to anybody, but there's also some great resources and worksheets in there to help you answer those questions.
Speaker D:Because again, for me, you know, obviously I own my own business as well and have for many years.
Speaker D:Sometimes it's hard to figure that out.
Speaker D:You need outside help.
Speaker D:You need some questions to ask yourself to help you determine what that might be.
Speaker D:Oftentimes, we're not great at telling our own story.
Speaker D:We need someone to come alongside and help us see the beauty in our own story, in our own journey.
Speaker D:And so there's some great resources there, but find somebody who can help you do that.
Speaker D:It doesn't have to be us, but for a lot of people and a lot of owners, it's really remarkable.
Speaker D:Again, the additional fulfillment they feel in making this switch.
Speaker D:They love their business, they love their employees, their customers, but sometimes it can just feel like, again, it's just transactions.
Speaker D:They're chasing that monthly sales goal, revenue goal every month.
Speaker D:And this gives an added sense of fulfillment and mission that can really reinvigorate you if you're looking for that.
Speaker B:Amen.
Speaker B:Amen.
Speaker B:That's good.
Speaker B:And I could go on for another hour, easy.
Speaker B:But I'll put links all this down the show notes below.
Speaker B:Because, folks, this has been a truly interesting and inspiring conversation.
Speaker B:I mean, I got a lot out of it and I'm trusting God you did as well.
Speaker B:Amen.
Speaker B:Now the ball's in your court.
Speaker B:If you're ready to tap into the power of the Liberty Spender market and align your business with the values that truly matter, now's the time to take action.
Speaker B:Kurt and Christian Luihart have the expertise, they have the insights, they have the proven strategies to help you make a meaningful impact and drive real growth.
Speaker B:Click the links down below.
Speaker B:Get in touch with them over at libertyspenders.com, download their free resources, buy the book.
Speaker B:If you still have questions, get in touch with them.
Speaker B:You know, I know they're.
Speaker B:They're able to help you reach a market that you've been dreaming about, you know, just tapping into.
Speaker B:Like you said, you don't have to have 75 million people come to your website when a hundred would change your life forever.
Speaker B:Amen.
Speaker B:Be sure to click the link.
Speaker B:Listen to their podcast, Praise God.
Speaker B:Subscribe to their podcast, Liberty Spenders Podcast as well.
Speaker B:Kirk, Kristen, I do appreciate the time you took out of your busy schedule.
Speaker B:Come join us today.
Speaker B:I appreciate it so much.
Speaker D:Well, thank you for what you do.
Speaker C:Yes.
Speaker B:Amen, folks.
Speaker B:That's all the time we have for today for Kurt and Preston Lunhart.
Speaker B:This is Pastor Bible reminding you to be blessed in all that you do.
Speaker A:Thank you for listening to today's episode of the Kingdom Crossroads podcast.
Speaker A:Please subscribe to our podcast so you can be notified when another episode is published.
Speaker A: interviews and: Speaker A:Please visit our website@www.podcastersforchrist.com.
Speaker A:that web address again is www.podcastersforchrist.Com.
Speaker A:for more information.
Speaker A:Until next time, be blessed in all that.
Speaker C:Sa.
